April 13, 2024
Acxiom boosts brands’ marketing ROI with Salesforce Data Cloud

Duncan is an award-winning editor with greater than 20 years expertise in journalism. Having launched his tech journalism profession as editor of Arabian Pc Information in Dubai, he has since edited an array of tech and digital advertising publications, together with Pc Enterprise Evaluate, TechWeekEurope, Figaro Digital, Digit and Advertising and marketing Gazette.

Buyer intelligence firm Acxiom has prolonged its Salesforce observe to assist manufacturers in attaining their distinctive enterprise targets with Salesforce Knowledge Cloud.

The Salesforce Knowledge Cloud makes use of real-time knowledge to ship extremely personalised buyer experiences throughout gross sales, service, advertising, and commerce that repeatedly adapt to altering buyer info and desires in actual time.

Right now, clients count on personalisation of their interactions with manufacturers. In actual fact, clients usually tend to do enterprise with an organization if it provides extra tailor-made experiences. Organisations that excel in personalisation generate 40% more revenue than people who don’t. Nevertheless, knowledge stays siloed for many organisations, with organisations utilizing 976 separate applications on common. Acxiom is now serving to corporations utilizing Salesforce Knowledge Cloud maximise the worth of the platform and reap the benefits of a real-time unified view of their buyer. By breaking down silos and activating insights throughout all departments and platforms, companies can drive buyer intelligence to make extra knowledgeable choices and enhance personalisation, buyer expertise and engagement throughout channels.

Acxiom’s licensed group of Salesforce consultants can help within the implementation, operation and optimisation of Salesforce Knowledge Cloud choices in three key methods:

  1. Knowledge First Method – Acxiom knowledge enrichment helps manufacturers cut back knowledge prices tied to scalability as wants change and develop, rising conversions and return on advertising funding.
  2. Operational Effectivity – Fixing immediately’s issues with a watch for tomorrow, Acxiom ensures long-term feasibility and continuity to realize desired outcomes, avoiding pricey rebuilds.
  3. Scaling – Experience in managing difficult resourcing wants as they come up and augmenting groups to ship deeper subject material experience.

Mike Menzer, EVP and GM of Acxiom Worldwide, mentioned: “We’re thrilled to be serving to companies see probably the most worth from the Salesforce Knowledge Cloud.

“The Salesforce Knowledge Cloud is a game-changer for real-time buyer engagement because it permits manufacturers to create nice buyer experiences by connecting disparate elements of its ecosystem right into a single strategic knowledge asset. Acxiom’s buyer intelligence expertise means we perceive the significance of contemporary personalisation, collaborating throughout a number of stakeholders to activate new use circumstances for our purchasers.”

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Tags: Acxiom, advertising, Salesforce