Applause Leisure, owned by the Aditya Birla Group, is led by managing director Sameer Nair.
By:
Mohnish Singh
Manufacturing corporations Applause Leisure and Zindagi on Wednesday introduced a strategic partnership with the purpose to create a various slate of South Asian tales throughout varied genres.
Applause Leisure, owned by the Aditya Birla Group, is led by managing director Sameer Nair. The banner has a number of the most critically acclaimed reveals corresponding to Rip-off 1992 and its follow-up Rip-off 2003, Felony Justice, and Rudra to its credit score.
Launched in 2014, Zindagi immediately attracted viewers throughout the nation with its syndicated content material, additionally together with Pakistani collection corresponding to Humsafar, Noor Bano, and Sadqay Tumhare in addition to authentic reveals like Churails, Dhoop Ki Deewar, and Qatil Haseenaon Ke Naam.
The partnership reunites Nair and Zindagi head Shailja Kejriwal after they labored collectively for tv with reveals, together with Kaun Banega Crorepati and Star Bestsellers.
“Working with Shailja Kejriwal is like revisiting a cherished chapter of our artistic journey. Our shared imaginative and prescient and keenness for storytelling have at all times been the driving power of our partnership.
“Now, with the world as our canvas and the OTT stage as our platform, we’re thrilled to collaborate as soon as extra, bringing the wealthy tapestry of South Asian content material to a world viewers,” Nair stated in a press release.
Kejriwal, chief artistic officer of particular initiatives at Zee Leisure Enterprises Ltd, stated working with Nair after a decade looks like homecoming to her.
“I’m thrilled to group up with him on this new period of content material creation. Zindagi’s dedication to pushing the boundaries of South Asian storytelling backed by Punit Goenka’s imaginative and prescient & continued help has remained unwavering.
“With Sameer’s pioneering spirit and the legacy of iconic reveals, coupled with Applause Leisure’s revolutionary zest, we’re poised to create content material that not solely resonates throughout borders however units new benchmarks in South Asian storytelling,” she added.
