July 14, 2024
Google limits performance of suspended advertisements accounts

Google is rolling out restrictions for suspended Google Ads accounts, limiting the actions advertisers can take whereas their accounts are suspended. Restrictions will likely be carried out in June 2024.

Why we care. The restrictions might frustrate some advertisers wanting full entry throughout suspension intervals.

What’s new? The performance of suspended accounts will likely be narrowed to a couple key areas like billing, appeals/verification, safety settings and account navigation. Different actions like modifying campaigns, creating new property or making adjustments to suspended entities will likely be disabled.

Why it issues. The change provides Google extra management over suspended accounts, whereas nonetheless permitting advertisers restricted entry to make funds, obtain studies and dispute suspensions.

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Solely these actions are permitted for suspended accounts:

  • Billing (make funds, obtain tax docs, replace cost methodology)
  • Account settings (cancel account, declare refunds) 
  • Appeals and verification processes
  • Replace safety settings
  • Navigate the account, learn information, obtain studies

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In regards to the creator

Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.

In 2008, Anu’s profession began with

 delivering digital advertising and marketing campaigns (largely however not completely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising and marketing departments by means of inspiring management each on company, consumer and advertising and marketing tech aspect.


Outdoors modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Stay, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech. 


She can also be a global speaker with among the phases she has introduced on being SMX (US), SMX (Munich), Buddies of Search (Amsterdam), brightonSEO, The Advertising and marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Stay, AdWorld Expertise (Bologna) and extra.