Google is rolling out restrictions for suspended Google Ads accounts, limiting the actions advertisers can take whereas their accounts are suspended. Restrictions will likely be carried out in June 2024.
Why we care. The restrictions might frustrate some advertisers wanting full entry throughout suspension intervals.
What’s new? The performance of suspended accounts will likely be narrowed to a couple key areas like billing, appeals/verification, safety settings and account navigation. Different actions like modifying campaigns, creating new property or making adjustments to suspended entities will likely be disabled.
Why it issues. The change provides Google extra management over suspended accounts, whereas nonetheless permitting advertisers restricted entry to make funds, obtain studies and dispute suspensions.
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Solely these actions are permitted for suspended accounts:
- Billing (make funds, obtain tax docs, replace cost methodology)
- Account settings (cancel account, declare refunds)
- Appeals and verification processes
- Replace safety settings
- Navigate the account, learn information, obtain studies
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