April 24, 2024

This 12 months, I’ve spent a number of time on the highway, assembly with prospects and capturing their tales for Now Go Construct. In the present day, we’re releasing one in every of my favourite episodes, which options Veo, a sports activities expertise startup based mostly in Denmark. And whereas I might spend a complete put up on their historical past or their tech stack, I wish to do one thing a bit completely different. I wish to concentrate on what occurs behind the scenes.

An amazing quantity of effort goes into creating every episode of Now Go Construct. From buyer analysis, to pre-production, to filming, to post-production, the method spans months. Take for instance, interviews. We spend hours upon hours (generally a full week) interviewing prospects and gathering B-roll simply to provide a single 20-minute episode. It’s an unimaginable quantity of labor, however work I discover attention-grabbing, as a result of I’m continuously studying how our prospects are utilizing expertise to resolve laborious issues. However what occurs to the remainder of the footage?

Quite a lot of what we movie is left on the chopping room flooring. Veo is an ideal instance. I had a chance to take a seat with two of the co-founders, Keld and Henrik, for almost 90-minutes. We mentioned all the things from the overwhelming work it takes to get a startup off the bottom to the challenges they’ve confronted constructing their very own {hardware}. However a number of this didn’t make it into the episode. So, I’d prefer to share a little bit of that dialog with you now (and don’t fear, now we have trimmed it all the way down to 15-minutes).

In some ways, Veo embodies the leadership principles we maintain true at Amazon, like “Invent and Simplify”, and “Are Proper, A Lot”. They work backwards from the client, and drive their choices with knowledge. It’s a useful lesson for startups and younger companies alike.

It was an absolute pleasure to fulfill Keld, Henrik, and all the fantastic individuals at Veo. I hope you take pleasure in the latest episode as a lot as I loved filming it. Now, go construct!