April 16, 2024

The Tremendous Bowl made one other journey across the solar for a faceoff between the highest two groups within the NFL, and naturally, the world was excited.

Whereas the Chiefs and Eagles hashed it out on the sphere, we paid particular consideration to some of the vital points of the Tremendous Bowl LVII—and no, it wasn’t the halftime present. (Though, Rihanna was nice on the market!)

As a substitute, we took among the hottest manufacturers and analyzed their Tremendous Bowl social media campaigns on sport day utilizing our Social Tracker. Over the course of this report, you’ll see stats on engagement, exercise, and viewers to see who carried out the very best.

So when you’re a social media or advertising buff, seize your scorching wings, collect across the large display screen, and let’s kick off!

Manufacturers We Watched This Tremendous Bowl

For Tremendous Bowl 2023 advertising on social media, we monitored 10 manufacturers entertaining us on sport day.

We selected manufacturers that might be simply acknowledged across the globe:

  1. Pepsi
  2. Planters
  3. Apple Music
  4. FanDuel
  5. Draft Kings
  6. Heineken
  7. Budweiser
  8. Doritos
  9. Pringles
  10. M&Ms

We used Social Tracker to watch development share and adjustments in viewers, engagement, and exercise throughout three major channels: Fb, Instagram, and Twitter. 

We have been additionally in a position to view the High Content material by Channel and isolate stats by model to see even deeper insights.

Utilizing Social Tracker, we will simply see the place customers are most engaged throughout social channels like Fb, Twitter, and Instagram. This offers us insights into which channels obtain probably the most engagement—together with likes and feedback.

Apple Music, M&Ms, and FanDuel had probably the most engagement general on Fb, Twitter, and Instagram.

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Right here’s what we realized about social media engagement on Tremendous Bowl Sunday:

  • Instagram was the primary platform for engagement
  • Apple Music had probably the most engagement with 323,822
  • Globally, there have been 787,793 whole engagements (based mostly on likes and feedback)

The highest three most partaking posts on Tremendous Bowl Sunday are beneath.

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https://www.instagram.com/reel/CokPh2_jTgD/

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https://www.facebook.com/30634981956/posts/10159199895031957/

The place Have been Manufacturers Most Energetic Throughout the Tremendous Bowl?

Engagement is important for a profitable social marketing campaign. So, what brings engagement? 

A model that’s actively posting on social media channels. 

With the Semrush Social Tracker, we have been in a position to see which manufacturers had the best frequency of posts on their channels throughout Tremendous Bowl Sunday. If manufacturers are making nice investments in Tremendous Bowl advertisements, they need to be making equally nice efforts on social media. By doing so, they are going to be capable to higher monitor their ROI.

Right here’s what we realized about their Tremendous Bowl social media posts:

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There have been 637 posts printed throughout all sponsored manufacturers

  • The platform with probably the most content material printed was Twitter
  • FanDuel had probably the most exercise with 151 posts

Understanding this, we will correlate the social channel with the best frequency of posts to the engagement fee and see which of them are only. 

Which Model Gained the Most New Followers?

Manufacturers need to be rewarded for his or her efforts on social media, and one think about gauging ROI is monitoring new followers. Tremendous Bowl is a discipline day for social media groups, when advertisements attain extra individuals by means of numerous channels.

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Some manufacturers garner an even bigger following on sure social media accounts than others, giving them perception into the place to focus their posting techniques for probably the most engagement and exercise.

Listed here are among the specifics:

  • All manufacturers on Tremendous Bowl bought 18,405 new followers
  • Instagram had probably the most new followers for a platform with 7,252
  • Apple Music had probably the most new followers for a model with 9,409

Apple Music’s 9,409 new followers in at some point demonstrates nice social media technique. It could even be helpful to rivals who wish to deliver greater positive factors within the months to observe.

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It was a superb sport for all manufacturers, nevertheless it was clear some outperformed others on social media. Right here is our shortlist of stats for our high social media gamers through the Tremendous Bowl.

We selected the highest three manufacturers that excelled in viewers, exercise, and engagement general throughout Tremendous Bowl Sunday.

Listed here are the winners:

#3 Planters

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With so many nice social media groups working laborious on Tremendous Bowl Sunday, we will’t omit Planters. Although they didn’t hit the identical marks as the highest two manufacturers of the day, they performed a superb sport.

Listed here are their sport day stats from Social Tracker:

  • 88,947 engagements + #4 place
  • 132 whole exercise + #3 place
  • 718 new followers + #6 place

Some manufacturers are powerful acts to observe, and Planters had some nice posts going together with their marketing campaign. It’ll be fascinating to see how Planters will carry out subsequent yr ought to they take part within the Tremendous Bowl once more.

#2 FanDuel

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This model had the second greatest sport day stats for exercise, viewers, and engagement for Tremendous Bowl Sunday, with slight variations. Additionally they had some superb posts all through the day on Twitter.

Listed here are FanDuel’s closing stats in keeping with our tracker:

  • 93,597 engagements + #3 place
  • 151 whole exercise + #1 place
  • 1,362 new followers + #3 place

There received’t be a Lombardi trophy for FanDuel this yr, however with a bit of extra posting, they could take the trophy subsequent yr.

#1 Apple Music

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This model scored in all areas, in keeping with Social Tracker. They have been fairly lively on all social platforms—favoring Twitter above all others. Apple Music additionally acquired probably the most new followers and had probably the most engagement throughout all platforms. Plus, they sponsored the Tremendous Bowl halftime present.

Listed here are their closing sport day stats:

  • 323,822 engagements + #1 place
  • 43 whole exercise + #5 place
  • 9,409 new followers + #1 place

Apple Music will not be the Kansas Metropolis Chiefs, however they certain did win the Tremendous Bowl on social media.

Super Bowl Football GIF by NFL - Find & Share on GIPHY

To the opposite manufacturers that didn’t fairly make the reduce on social media this yr, good sport and higher luck subsequent yr! 

As for social media consultants and entrepreneurs, when you’re in search of a solution to up your sport and outperform the competitors on social media—Tremendous Bowl or not—think about Social Tracker.

It’s utterly free, simple to make use of, helps uncover your rivals’ secrets and techniques, and transforms your technique.